![]() ![]() In contrast to the approach of Adblock Plus, Raymond Hill has taken a principled stand with regards to funding: he won’t even accept donations. It’s the second most popular ad blocking extension in the Firefox Add-on directory (5 million users compared with 11 million for Adblock Plus). UBlock Origin is an open source ad blocker maintained by volunteers, primarily Raymond Hill. A better option is to use an ad blocker not paid for by the advertising industry. But most users won’t realise this is a necessary step to block ads. But surely a crowdfunding campaign could provide this fund?Īdblock Plus does allow you to disable Acceptable Ads in the settings. There may be truth in the necessity of a legal fund to defend the legality of ad blocking software. ![]() They have been involved in numerous court cases, where they have defended their software against publishers. If instead, you believe that alternative revenue models are feasible and more desirable, or that commercial content isn’t always best (Wikipedia has proven that), you might come to a completely different conclusion: we should block all ads to encourage alternative revenue models and allow non-commercial content to compete with advertising-supported content.Īdblock Plus also defend the income generated from the Acceptable Ads scheme as necessary to support the legality of ad blocking software. It’s not at all surprising that they hold this belief, because it is the advertising industry that pays their salaries. Inherent in this argument is a belief that the status quo, of a web dominated by advertising, is the way things should be. They then come to a conclusion that we should find a compromise between the interests of users and content creators, blocking the most annoying ads but accepting less annoying ads. Blocking adverts increases their satisfaction of the web browsing experience. Blocking adverts reduces the revenue for content creators. ![]()
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